Privacy Policy
Rainmaker Trade Services (“Rainmaker Trade,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit rainmakertrade.com (the “Site”) or otherwise interact with us.
By using the Site, you agree to the terms of this Privacy Policy. If you do not agree, please do not use the Site.
1. Information We Collect
a. Information You Provide Directly
- Contact and Lead Forms — When you submit an inquiry, request a consultation, or contact us, we collect your name, email address, phone number, company name, and any message content you provide.
- Valuation Calculator — When you use our business valuation tool, we collect the financial and operational information you enter, which may include revenue, EBITDA, industry/trade type, years in business, and related business details. This information is used to generate an estimated valuation and, if you choose to submit your results, to follow up with you.
- Newsletter Signup — When you subscribe to our newsletter, we collect your email address and, optionally, your name.
b. Information Collected Automatically
- Analytics and Usage Data — We use tools such as Google Analytics to collect information about how visitors use the Site, including IP address, browser type, device information, pages viewed, referring URLs, and time spent on pages.
- Cookies and Similar Technologies — We use cookies, pixels, and similar tracking technologies (including advertising pixels) for analytics, site functionality, and marketing purposes. You can control cookies through your browser settings; see Section 6 below.
2. How We Use Your Information
We use the information we collect to:
- Respond to inquiries and provide requested consultations or valuation estimates
- Operate, maintain, and improve the Site and our services
- Send newsletters, market updates, and marketing communications (you may opt out at any time)
- Analyze Site usage and traffic patterns
- Deliver targeted advertising and measure ad performance
- Comply with legal obligations and protect our legal rights
We do not sell your business’s confidential financial information to third parties. Valuation calculator inputs are used solely to generate your estimate and, where you’ve opted in, to facilitate follow-up from our team.
3. How We Share Information
We may share information with:
- Service providers who perform functions on our behalf (e.g., email delivery, analytics, hosting, CRM), under confidentiality obligations
- Advertising partners for analytics and marketing purposes (e.g., Google Analytics, ad platforms), typically in aggregated or pseudonymized form via cookies/pixels
- Professional advisors (legal, accounting) as needed
- Legal or regulatory authorities where required by law, subpoena, or to protect our rights
We do not sell personal information for monetary consideration in the traditional sense. To the extent cookie-based advertising sharing is considered a “sale” or “share” under California law, see Section 5 below for your opt-out rights.
4. Data Retention
We retain personal information for as long as necessary to fulfill the purposes described in this Policy, respond to inquiries, maintain business records, and comply with legal obligations. Newsletter subscribers may unsubscribe at any time; valuation calculator data tied to a completed inquiry is retained consistent with our client-file retention practices.
5. Your California Privacy Rights (CCPA/CPRA)
If you are a California resident, the California Consumer Privacy Act, as amended by the California Privacy Rights Act (“CCPA/CPRA”), gives you the following rights:
- Right to Know — You may request disclosure of the categories and specific pieces of personal information we have collected about you, the sources of that information, and the purposes for collecting it.
- Right to Delete — You may request that we delete personal information we have collected from you, subject to certain exceptions.
- Right to Correct — You may request that we correct inaccurate personal information we maintain about you.
- Right to Opt Out of Sale/Sharing — We do not sell personal information in exchange for money. To the extent our use of analytics/advertising cookies is deemed a “share” for cross-context behavioral advertising, you may opt out via your browser cookie settings or by contacting us.
- Right to Limit Use of Sensitive Personal Information — We do not knowingly collect sensitive personal information beyond what is voluntarily provided in valuation calculator submissions (e.g., business financials), which is used solely for the stated purpose.
- Right to Non-Discrimination — We will not discriminate against you for exercising any of these rights.
Categories of personal information collected in the past 12 months: identifiers (name, email, phone), commercial information (business financial details submitted via the valuation calculator), internet/network activity (analytics and cookie data).
To exercise your rights, contact us at the email address in Section 8. We will verify your request using the information you provided (e.g., matching email address) before responding, and will respond within the timeframes required by law.
You may also designate an authorized agent to submit a request on your behalf, subject to verification.
6. Cookies and Tracking Choices
You can manage cookies through your browser settings, including blocking or deleting cookies. Note that disabling cookies may affect Site functionality. Where applicable, we provide a cookie consent banner or preference tool allowing you to manage non-essential cookies.
7. Data Security
We implement reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.
8. Contact Us
For questions about this Privacy Policy or to exercise your privacy rights, contact:
Rainmaker Partners LLC
Email: info@rainmakercap.com
Website: rainmakerpartnersllc.com
9. Changes to This Policy
We may update this Privacy Policy from time to time. The “Last Updated” date at the top reflects the most recent revision. Continued use of the Site after changes constitutes acceptance of the updated Policy.